MCult’s On The Rise Reaches Number One on Discovered Playlists

Manchester conscious rap collective MCult have reached the number one position across the Discovered Spotify playlists with their latest single On The Rise, following a release campaign that achieved a 100 percent pre-save conversion rate from official call-to-action visits.

The campaign was delivered through AudioWave Records’ structured release infrastructure, utilising its Feature.fm pre-save system and direct audience distribution channels. Every listener who accessed the official pre-save link completed the action, reflecting highly engaged audience intent and precise targeting.

Comprising Marc, North and Briscoe, MCult continue to build momentum within the independent UK rap landscape through conscious lyricism and grounded storytelling. On The Rise embodies resilience, progression and clarity of direction — themes that have resonated strongly with their growing community.

The single’s number one placement across the Discovered playlist network underscores the impact of strategic in-house rollout and audience-first campaign design. Rather than relying on inflated vanity metrics, the release focused on measurable engagement, structured distribution and sustained catalogue positioning.

Representatives at AudioWave Records described the milestone as a product of disciplined execution and long-term development strategy, noting that strong conversion rates and internal playlist performance are key indicators of audience alignment ahead of wider market expansion.

With further releases and visual projects planned throughout 2026, On The Rise signals continued upward trajectory for MCult — supported by a release framework built for consistency, scalability and authentic growth.