Why AudioWave Records Uses a Non-Exclusive Sync Model
- AudioWave Records
- Dec 11
- 3 min read
The world of sync licensing is evolving, but many companies still rely on outdated systems that limit artists, take ownership, or restrict where music can be used. At AudioWave Records, we believe artists deserve complete creative freedom — and that’s why our entire sync strategy is built around a non-exclusive model.
In this article, we break down what non-exclusive sync means, why it benefits artists, and how AWR’s approach is reshaping modern sync access.
What Is a Non-Exclusive Sync Model?
A non-exclusive sync model allows artists to:
retain full ownership of their music
pitch their tracks to multiple libraries or agencies
distribute their music anywhere
keep every creative right
pull their music anytime
In other words: the artist stays in control.
It is the opposite of traditional exclusive sync deals, which often require artists to sign away rights for years and restrict how and where their music can be used.
Why AWR Chooses Non-Exclusive: Artist Freedom First
AudioWave Records was built on the principle that artists should keep their independence. Sync should empower creators — not trap them.
Our non-exclusive model ensures:
✔ You Always Own Your Music
No rights taken. No catalog claims. No creative restrictions.
✔ You Can Pitch Elsewhere
Want to try another sync platform at the same time?Go for it. You are never tied down.
✔ No Exclusivity = No Lost Opportunities
Exclusive agreements often block artists from other placements.AWR removes that barrier entirely.
✔ You Stay in the Driver’s Seat
Your music, your career, your decisions.
The Problems with Exclusive Sync Deals
Traditional exclusive sync deals typically involve:
long-term rights grabs
strict removal bans
complex legal agreements
unpredictable percentages
overly broad usage rights
no ability to pitch elsewhere
Artists often sign exclusive deals before understanding the consequences — and then lose momentum when placements don’t come.
AWR refuses to participate in that system.
How AWR’s Non-Exclusive Model Works
With the AWR Sync Pass, artists:
pay once (£50)
get lifetime access
upload unlimited tracks
keep 100% ownership
stay non-exclusive forever
AWR then pitches the music for:
gaming studios
film placements
TV networks
streaming content
adverts & brand campaigns
digital media companies
All without interfering with the artist’s other opportunities.
Why Non-Exclusive is the Future of Sync
The modern music industry has shifted:
independence is becoming the norm
artists distribute globally without labels
creators release more music than ever
sync demand is higher than at any point in history
Artist freedom isn’t just desirable — it’s necessary.
Non-exclusive sync models align with how musicians actually create, release and evolve today.
Exclusive models belong to the past.
How AWR Protects Artist Rights
Our commitment is simple:
No fine print
No hidden clauses
No corporate tricks
No ownership taken
Complete clarity in black and white
Artists submit music knowing they remain the sole owners forever.
AWR only pitches — we do not control.
The AWR Difference
While traditional sync agencies make money by limiting artists and taking control, AWR operates with transparency:
One affordable entry point
Lifetime value
Unlimited submissions
Non-exclusive catalogue
Fair 50/50 sync split on placements only
This is a sync model created for artists, not at their expense.
Non-exclusive sync is not just a business choice — it is a creative philosophy.
AWR believes artists thrive when they are free.And with the Sync Pass, musicians worldwide now have access to a sync ecosystem that respects their rights, expands their opportunities, and supports their long-term success.
Join the AWR Sync Catalogue with a Lifetime Sync Pass
