Who Is Rebecca McAllister?

Rebecca McAllister is a leading figure at the intersection of fashion, media, and music, recognised for her influence, strategic vision, and global industry reach. She currently serves as Global A&R at AudioWave Records, a multi-award-winning, artist-focused record label known for redefining how independent talent is developed, supported, and represented worldwide.

Alongside her role in music, Rebecca is the co-founder of PremPR, widely regarded as the UK’s leading PR agency for artists, creatives, and brands seeking high-impact visibility and long-term brand positioning. Her work spans music, fashion, media, and culture — making her a key connector across multiple global industries.

A Global Career in Fashion & Media

Rebecca’s professional journey began in the international fashion industry, where she established herself as a top-level model working across major fashion capitals including London, Paris, and Milan. Through runway shows, editorial campaigns, and high-end commercial work, she built first-hand experience within elite creative environments — experience that now underpins her strategic approach to branding and PR.

Her time immersed in the fashion world provided more than visibility; it built deep industry relationships with designers, publishers, stylists, photographers, and media decision-makers. These connections continue to play a vital role in helping artists and creatives access opportunities that are often out of reach without insider knowledge.

Global A&R at AudioWave Records

As Global A&R at AudioWave Records, Rebecca plays a pivotal role in identifying, nurturing, and elevating talent on an international scale. AudioWave Records has earned global recognition for its artist-first ethos, innovative infrastructure, and commitment to long-term creative careers rather than short-term gains.

Rebecca’s A&R approach is holistic. She looks beyond raw talent to assess identity, narrative, visual presentation, and brand potential, ensuring artists are developed as complete, sustainable creatives. Her background in fashion and media gives her a unique edge — enabling artists to be positioned not just within music platforms, but across culture, lifestyle, and global media.

Co-Founder of PremPR — The UK’s Leading PR Agency

Rebecca is also the co-founder of PremPR, a powerhouse PR agency known for delivering high-end publications, strategic press campaigns, and online visibility for artists, brands, and creatives.

PremPR works across major publications, digital platforms, and media outlets, helping clients build credibility, authority, and lasting presence. Under Rebecca’s leadership, the agency has become synonymous with precision PR — campaigns that are intentional, reputation-driven, and aligned with long-term brand goals rather than fleeting hype.

Her hands-on approach ensures that talent is not only seen, but seen in the right places, by the right audiences, at the right stage of their journey.

Industry Connections & Global Reach

Rebecca’s career is defined by connection. Through years of work across fashion weeks, music networks, and media ecosystems, she has cultivated strong links throughout the UK and internationally. These connections allow her to open doors across:

• High-end fashion and lifestyle publications

• Global online media platforms

• Brand partnerships and collaborations

• International creative networks

This global reach is a core reason she is so highly respected within both the fashion and music industries.

Charity Advocacy & Social Impact

Beyond commercial success, Rebecca is a passionate charity advocate. She actively supports mental-health and community-focused initiatives, including projects such as 4Mindz, which focus on wellbeing, awareness, and support for individuals and communities.

Her advocacy reflects a broader commitment to using influence responsibly — ensuring that creativity, success, and visibility are matched with compassion and social impact.

A Trusted Leader in Creative Industries

Rebecca McAllister represents a rare blend of creative credibility, strategic intelligence, and human-centred leadership. Whether guiding global artists at AudioWave Records, building powerful PR campaigns through PremPR, or supporting charitable initiatives, her work is rooted in integrity, vision, and genuine care for the people she represents.

In an industry often driven by short-term metrics, Rebecca stands out as a leader focused on legacy, sustainability, and meaningful success — making her one of the most influential figures operating across music, fashion, and media today.

Charity Advocacy & Suicide Prevention Work

Alongside her work across music, fashion, and media, Rebecca is deeply committed to mental health advocacy and suicide prevention. She is the founder of the 4Mind Foundation, a suicide prevention group created to support individuals facing mental health challenges and emotional distress.

The 4Mind Foundation focuses on awareness, early intervention, and compassionate support, helping to break down stigma while encouraging open conversations around mental wellbeing. Rebecca’s involvement is personal and hands-on.

This work aligns closely with her wider ethos across AudioWave Records and PremPR — placing people before profit, prioritising wellbeing, and ensuring that success in creative industries never comes at the expense of mental health.