Michael De Souza Joins AudioWave Records to Lead the Conscious Music Movement

AudioWave Records is proud to announce that Michael De Souza, founder of the Conscious Rapper Community (CRC), has officially joined the label as A&R for Hip-Hop, Grime, and Rap.

This collaboration marks a major step in AudioWave’s mission to bring conscious music into the mainstream, using the power of music to educate, inspire, and uplift the next generation — free from the negativity of sex, drugs, guns, and violence that too often dominates modern rap culture.

The Rise of the Conscious Rapper Community (CRC)

Founded by Michael De Souza, the Conscious Rapper Community (CRC) began as a small collective of like-minded lyricists and artists with a shared mission — to create music that raises awareness, promotes spiritual growth, and spreads positive messages through hip-hop.

What started as a local movement has since grown into a powerful national community of conscious artists, performing at festivals, retreats, and independent events across the UK.

CRC’s artists focus on truth, integrity, and healing — tackling topics like mental health, social awareness, and self-discovery while steering clear of destructive lyrical themes.

“Conscious rap isn’t about following trends,” says Michael. “It’s about setting a new standard — using music to connect, uplift, and awaken people, especially the youth. We want to help shift the culture toward something real.”

A Shared Vision with AudioWave Records

With Michael De Souza joining AudioWave Records as Head of A&R for Hip-Hop, Grime, and Rap, both the label and CRC are combining forces to deliver a new wave of meaningful music.

This partnership aligns perfectly with AudioWave’s commitment to real artistry and community-driven culture. Together, they aim to sign, develop, and promote artists whose music carries messages of hope, healing, and higher consciousness— proving that authenticity and success can coexist at the highest level.

“Our goal is simple,” says Michael. “To give young people something better to listen to. Music that builds them up, not breaks them down.”

Powered by Purpose: AudioWave’s £40,000 Skiddle Partnership

Fuelled by AudioWave’s £40,000, three-year marketing sponsorship with Skiddle, the label and CRC are set to expand their reach through conscious events, wellness gatherings, and mini festivals across the UK.

The partnership with Skiddle — one of the UK’s leading ticketing and event promotion platforms — allows AudioWave to channel professional marketing power into community-led experiences that unite music, mindfulness, and meaning.

“This partnership gives us the means to amplify the right messages,” says an AudioWave spokesperson.“It’s about using professional marketing tools to spread positivity, unity, and truth. We’re building events that heal as much as they entertain.”

Building the Future of Conscious Music

Under Michael’s A&R leadership, AudioWave Records plans to:

• Develop and sign conscious rap artists through CRC and AudioWave’s growing network.

• Host nationwide conscious music events supported by Skiddle’s marketing infrastructure.

• Bridge wellness and artistry through retreats, festivals, and educational workshops.

• Shift the sound of the mainstream, giving positive artists real visibility on major platforms.

“With the right infrastructure behind us, we can take conscious rap from underground circles to global stages,” Michael adds.“The time for real music — and real messages — is now.”

About Michael De Souza

Michael De Souza is a UK-based conscious rapper, songwriter, and founder of the Conscious Rapper Community (CRC). Through his lyrics, leadership, and mentoring, he has become a leading figure in the UK’s conscious music scene, known for his commitment to authenticity, spiritual growth, and artistic truth.