DISCOVERED LIVE: AudioWave Records & Ninety 6ix's Culture-First Platform Uniting UK & Caribbean Music

In an era where music discovery is increasingly shaped by algorithms and short-form trends, AudioWave Records is launching a new platform with a deeper purpose: to reconnect artistry, culture, and genuine creative exchange. In 2026, DISCOVERED LIVE will debut as AudioWave Records’ flagship talent and culture platform, developed in collaboration with Ninety 6ix Freestyles, with a shared vision to redefine how artists are discovered, developed, and elevated.

Founded in 2024, Ninety 6ix Freestyles has rapidly emerged as an influential music and culture platform dedicated to bridging the UK and Caribbean music scenes. Rooted in raw freestyle performance, authentic storytelling, and cultural expression, the platform has built a reputation for celebrating originality and substance over manufactured commercial appeal.

Through high-quality digital content, live showcases, and community-driven engagement, Ninety 6ix Freestyles has helped carve out a new lane in music discovery. Their recent work in Saint Lucia, collaborating with established Caribbean artists such as Teddyson John and Imran Nerdy, marked a pivotal moment in their growth—reinforcing the appetite for deeper cultural exchange and stronger creative links between the UK and Caribbean music ecosystems.

Recognising this momentum, AudioWave Records has partnered with Ninety 6ix Freestyles to bring DISCOVERED LIVE to life. Owned and developed by AudioWave Records, the platform is designed to break away from the conventions of traditional talent shows. Rather than relying on elimination, rigid formats, or short-term exposure, DISCOVERED LIVE places collaboration over competition, encouraging artists from diverse backgrounds and genres to create together.

At its core, DISCOVERED LIVE is about blending genres, uniting cultures, and fostering creative chemistry. Artists will be invited to perform, collaborate, and evolve their sound in real time—breaking down boundaries between hip-hop, grime, Afrobeats, dancehall, reggae, R&B, and beyond. The outcome is not simply performance, but meaningful cultural exchange and musical innovation.

Crucially, DISCOVERED LIVE offers more than visibility. Artists participating in the platform will have a genuine pathway for progression, including the opportunity to be signed and supported by AudioWave Records. This creates a clear and credible bridge between discovery and long-term artist development—addressing a gap often left by traditional talent-led formats.

By combining Ninety 6ix Freestyles’ grassroots credibility with AudioWave Records’ creative direction and industry infrastructure, DISCOVERED LIVE positions itself as more than an event or showcase. It is a movement—one that values culture, prioritises collaboration, and champions sustainable artist growth over fleeting viral moments.

As UK and Caribbean music continues to shape global sound, DISCOVERED LIVE arrives at a defining moment. Built not to follow trends, but to set them, the platform unites voices, sounds, and stories under one creative vision.

Looking ahead, AudioWave Records is actively developing DISCOVERED LIVE beyond live events and digital content. The platform is currently being pitched as a formatted series to Netflix, with the ambition of translating its culture-first, collaboration-driven ethos to a global audience.

Designed with scalability at its core, DISCOVERED LIVE is uniquely positioned for long-form storytelling—capturing the creative process, cross-genre collaboration, and authentic journeys of emerging artists across the UK and Caribbean. By shifting away from manufactured competition and towards real cultural exchange, the series offers a compelling alternative to traditional music programming.

A successful Netflix partnership would position DISCOVERED LIVE, owned by AudioWave Records, as an international cultural platform—spotlighting grassroots talent while showcasing the depth, diversity, and global influence of UK and Caribbean music culture on one of the world’s largest stages.