AudioWave Records Partners with the UK’s Leading PR Agency, PremPR

AudioWave Records is proud to announce a strategic partnership with PremPR, widely recognised as the UK’s leading PR agency for artists, creatives, and culture-driven brands. This collaboration represents a significant evolution in how artists are supported in today’s global music and creative industries — moving beyond isolated services and into a fully connected artist development ecosystem.

At its core, this partnership is about structure, access, and longevity. By uniting AudioWave Records’ artist-first label model with PremPR’s industry-leading PR and brand consultancy expertise, the collaboration creates a joined-up system designed to support artists creatively, commercially, and strategically at every stage of their journey.

PremPR: The UK’s Leading PR Agency for Modern Creatives

PremPR stands at the forefront of the UK PR landscape, delivering high-impact public relations, brand positioning, and strategic consultancy for artists and creatives operating on both national and international stages. Built by industry leaders with deep, real-world experience, PremPR has become synonymous with credibility, access, and results.

Founded by Rebecca McAllister and O’sh, PremPR brings together two of the North of England’s most influential media and marketing consultancy brands under one unified vision: to provide creatives with elite-level guidance without losing authenticity or independence.

Rebecca McAllister is an internationally recognised model and creative consultant with years of experience across global fashion capitals and high-profile campaigns. Her in-depth understanding of brand identity, digital influence, and social media growth enables creatives to position themselves strategically in an oversaturated digital landscape. Rebecca’s approach goes beyond surface-level exposure, focusing instead on building sustainable, commercially viable brandsthat resonate across global platforms.

O’sh contributes over a decade of hands-on experience spanning music, marketing, and fashion, offering visionary leadership supported by global networks and proven execution. His background includes delivering major projects across international fashion weeks, elite award ceremonies, music videos, and live events, alongside personalised 1-to-1 creative consultation and long-term strategic management. His work consistently bridges creativity with structure — a defining characteristic of PremPR’s success.

Together, their leadership positions PremPR not just as a PR agency, but as the UK’s leading PR authority for creatives seeking longevity, scale, and relevance.

A Proven Global Track Record Across Culture, Fashion, and Music

PremPR has successfully operated across Paris Fashion Week catwalks, elite award platforms, international music campaigns, global fashion activations, and grassroots creative development. This rare combination of high-level industry access and meaningful, personalised support sets PremPR apart from traditional PR firms.

Rather than offering one-size-fits-all publicity, PremPR delivers bespoke strategies aligned with each artist’s identity, goals, and long-term vision. This approach has cemented its reputation as the UK’s leading PR agency for artists who want more than fleeting visibility — they want careers.

Award-Winning AudioWave Records: Building a Global Artist Ecosystem

AudioWave Records has rapidly established itself as one of the world's best award-winning, artist-focused record labels, recognised for innovation, ethical practices, and community-driven growth. With international recognition for its work in artist development, sync innovation, and global distribution, AudioWave Records operates not as a traditional label, but as a creative ecosystem.

This ecosystem integrates music releases, publishing, sync, education, marketing, and now elite PR support — ensuring artists are not left navigating fragmented systems alone. Every element is designed to work together, removing barriers and empowering artists with clarity, ownership, and opportunity.

A Unified Ecosystem for Global Artist Development

The partnership between AudioWave Records and PremPR represents the convergence of two aligned philosophies: access without exploitation, growth without compromise, and visibility with purpose.

By embedding the UK’s leading PR agency directly into the AudioWave ecosystem, artists gain access to:

• Strategic PR and media positioning

• Brand identity development and digital growth

• Education around industry standards and expectations

• Global exposure aligned with long-term career planning

• A joined-up support structure rather than isolated services

This integrated model transforms how emerging artists experience PR — shifting it from a luxury reserved for the few into a structured, accessible pathway within a broader creative framework.

Redefining Industry Standards in the UK and Beyond

In an industry often criticised for gatekeeping and short-term thinking, this partnership sets a new benchmark. PremPR’s leadership as the UK’s leading PR agency combined with AudioWave Records’ award-winning ecosystem creates a future-focused model for artist development — one built on education, transparency, and global opportunity.

Together, PremPR and AudioWave Records are not just collaborating — they are redefining what modern artist support looks like, both in the UK and internationally.